The objective was to redesign a local record label's website for a more modernized feel and improved user experience. In order to meet the goals of this project, the main objective was to come up with a solution to redesign the Zobe Records website in a fresh way that was also user-friendly.
Web Design, UI/UX
Web Designer, Visual Designer
The original website had a very cluttered feel, text that was hard to read, a non-intuitive user experience, and an outdated look.
With the brand in mind, the first ideation was to use a bright red as a primary color to reflect the bold nature of the music and the artists.
Additionally, thinking of the goal of getting the audience engaged with the artists, several promotional singles were featured on the homepage with the call to action, “Listen Now.”
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